Category: DIY PR Help Notes
The news items published under this category are as follows.
Controversy is the secret ingredient that can turn your story from one that the media ignore to one reporters want to own.But controversy must be chosen wisely and carefully. Not just any controversy will do. You must pick a controversy that will serve you well.
Posted by
mpivon
on
Friday, December 31, 2004
A news release is sent to editors and journalists in order to generate a news story in a newspaper or magazine. It's one of the easiest and cost-effective, ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.
Posted by
mpivon
on
Friday, December 31, 2004
So you’ve put yourself “out there� with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here’s how to get the media to love you:
Posted by
mpivon
on
Friday, December 31, 2004
How to Pitch a Story to the News Media We all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed:
Posted by
mpivon
on
Friday, December 31, 2004
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably - Yes! Here are ten reasons why media coverage can help your online business grow:
Posted by
mpivon
on
Wednesday, December 22, 2004
Find a "silent auction" or raffle going on, and contribute a product or service of yours. You will be listed as a contributor, "Donated by Joe's Company", and then it will have your contact information. If the prize is truly worthwhile, people will want to know how to get more of it. You will have left people a good feeling about you for having contributed, and their trust factor and confidence in you will climb. They will refer your company to others and you should see an increase in business (but you must provide a product or service that people want and appreciate - something of value).
Posted by
mpivon
on
Wednesday, December 22, 2004
A press release is an effective way to get your story into the hands of journalists and editors. Through the media, many startups and small businesses are often transformed from little unknown companies to famous brands.
Posted by
mpivon
on
Wednesday, December 22, 2004
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.
Posted by
mpivon
on
Wednesday, December 22, 2004
Want a FREE way to promote your business to thousands in your area? How about a free way to market to customers nationwide? Talk radio gives you both at zero cost.
Posted by
mpivon
on
Wednesday, December 22, 2004
Most site owners use online marketing channels like banner ads, pay-per-click search engines, email marketing, search engine optimization, etc.
Posted by
mpivon
on
Wednesday, December 22, 2004