Posted to MediaSyndicate.com (Jan 21, 2009 - 12:46 PM) : Actor Kamal of “Avakaya Biryani” fame launched the first store in Rajahmundry

Rajahmundry, 20 January, 2009: ZeroStock Retail Pvt Ltd announced the business enterprise of its premier menswear brand Cornerstone in Rajahmundry with the launch of its first Franchise Store in the city on Tuesday. The store was launched by Telugu actor Kamal Kamaraju of “Avakaya Biryani” fame. The brand was launched in February 2008 with the opening of 20 exclusive outlets across five Indian cities, namely, Hyderabad, Bangalore, Pune, Kochi and Vadodara.

Cornerstone intends to have a pan-India presence and plans to have at least one store in each district of Andhra Pradesh. Over the next few years, the company will add several more outlets in the Southern States of Andhra Pradesh, Karnataka and Maharashtra. Cornerstone has taken the franchise route for its expansion plans across India, and is looking for franchising partners to create a national footprint.

Speaking on the occasion, Ms Sridevi Reddy, Executive VP, Marketing, ZeroStock Retail Pvt. Ltd., said, “The suburban metropolis is seeing a boom in demand for fashion and up market menswear. We have thus increased our foray in the retail sector by focusing on Tier II and Tier III cities. Our unique model makes us flexible enough to set up stores at various locations with minimal investment. This saving on investment is being passed on to the customers in the form of the luxury garments at an exceptionally affordable pricing. Cornerstone will score on variety, quality and value. Worldwide, very few brands offer garments of 100’s count and above. Cornerstone, on the other hand, offers over 50% of its entire collection in 100’s and above counts. To top it all, for garments of comparable quality, you will find us at least 30% below the market price.”

Telugu actor Kamal Kamaraju exclaimed on the occasion, “The concept of the brand is amazing. Most of the people find it quite difficult to get the perfect fit clothes due to lack of the in-between sizes. Thus we tend to “settle” in the clothes rather getting the perfect fit. Cornerstone is a chance to have some of the finest blends in the market, in perfect fits and most importantly, at an affordable price.”

Cornerstone provides a large range of men’s formal shirts, casual shirts, clubwear, formal trousers, chinos, polos and roundneck T-shirts. The company will extend this offering to include other apparel like denim, as well as wide range of footwear.

The USPs include
[i] A complete range of sizes to provide the perfect fit
[ii] 30 – 50% less than prevalent pricing for similar products by others in the market
[iii] The widest selection of designs

The consumer walks into the store, select sizes and fabrics from the store and also the design. The readymade shirt is then delivered at the doorstep within 48 hrs. Cornerstone also offers a range of high quality accessories such as belts and wallets. Because of the company’s unique business model, each store will provide the complete range of its high quality offering. The company will target the Tier I, II, and III cities across the country.

About ZeroStock
ZeroStock Retail Pvt Limited is a privately funded company that owns the Cornerstone brand of retail stores across India. Founded and run by Wharton MBA graduates, the company is headquartered in Hyderabad. The Company’s offering includes a wide variety of men’s formal and casual wear for the discerning male. Variety, Quality, and Value are the brand’s mantra. Cornerstone offers the widest selection of the highest quality men’s clothing at very affordable prices. Impeccable fabric design, superior weaving, value added finishes, and the right fits are the hallmarks of the company’s offerings. These qualities backed by superior customer service, both upfront in the buying process, and after sale, will bring the best garment shopping experience to the customer.

For Franchise details, call: 040- 6678 6678

For more information, visit: www.cswear.in


For further information, contact Perfect Relations, Abhilasha @ 9701206672